altonaEd was founded in the summer of 2001 by Aaron Kardell. Neil Berget joined the team and together Berget and Kardell created what would become SiPS (Student Information and Performance System), a web-based student management system for K-12. Bob Darby and Mike Rhein joined altonaEd as CEO and Executive Vice President of Sales respectively in 2003 and together with Kardell led the company's growth, bringing the product to over 100 school districts by mid-2004. On August 30, 2004, Pearson School Systems acquired altonaEd. While the acquisition price was not disclosed, the exit was at a healthy multiple of invested capital. Pearson rebranded the SiPS product as Pearson Centerpoint in early 2005.